Welcome to the 2026 Adrian Awards!

For nearly seven decades, the Adrian Awards have celebrated the creativity, innovation, and impact that move the hospitality, travel, and tourism industry forward. As we look ahead to 2027—when the Adrian Awards mark their 70th anniversary, the competition continues to evolve while honoring the legacy that has made it the industry's most respected standard of excellence. The Adrian Awards remain the premier showcase for the campaigns, ideas, and storytellers shaping the future of travel marketing.  

Today's competition is organized around four media channels that reflect how modern marketing reaches and engages audiences:

  • Owned Media
  • Earned Media
  • Paid Media
  • Multi-Channel/Integrated Marketing

As marketing continues to transform, so do the Adrian Awards. The 2026 competition introduces enhanced opportunities to recognize emerging disciplines and innovative approaches, reflecting industry growth in areas such as artificial intelligence (AI), influencer and creator marketing, evolving digital experiences, commerce-driven campaigns, sustainability initiatives, and new forms of media engagement. These additions ensure the competition remains relevant to the work being produced today—and the innovations shaping tomorrow.  

At the same time, many of the categories our industry values most remain at the heart of the competition. Longstanding areas of excellence—including public relations, content marketing, social media, search marketing, websites, experiential marketing, brand campaigns, and broadcast integration—continue to provide opportunities for organizations of every size to showcase outstanding work.  

Whether you are submitting a breakthrough AI-powered campaign, a compelling destination story, a powerful integrated marketing effort, or a tried-and-true promotional success, the Adrian Awards offer a platform to be recognized alongside the very best in hospitality and travel marketing.

Celebrate the past. Showcase the present. Help define the future of travel marketing. Welcome to the Adrian Awards.

If you have questions or need assistance, contact ellen.wilson@hsmai.org

We look forward to celebrating your achievements in travel marketing!